The Less You Give a Sh*t, the More You’ll Grow
- Claire
- Apr 20
- 6 min read
Right guys, this one’s for my anxious babes. The overthinkers. The perfectionists.
The “edit a post 13 times and still don’t upload it” crew....... Sound familiar?
I used to be exactly like that.
Sweating over every caption. Obsessed with what the other bridal hair & makeup artists were doing. Too scared to share my wins because I didn’t want to seem “too much.” It was exhausting. And honestly? It stalled my business.
Then I stopped giving a sh*t. Not in a careless “I can’t be arsed” kind of way, I still had passion, strategy & ambition! But in a liberating, “this is who I am and it’s enough” kind of way. That’s when it all kicked off.
The irony was, when I raised my prices to slow down and work less — I became MORE IN DEMAND THAN EVER! More bookings, dreamier clients, people flying me abroad, booking years in advance. Why? Because I finally realised that being everything to everyone was costing me everything.
Confidence. Boundaries. Vision. Once I cracked that mindset, I cracked the bloody code.
This doesn’t just apply to business, it’s life! Think about it..... the most magnetic person in the room isn’t the richest, the flashiest, or the most skilled. It’s the one who owns their energy. The quiet confidence. The unshakable calm. The one who knows their worth and isn’t performing for applause & validation.
But for us anxious ones, that confidence doesn’t come easy. And even when you find it, hormones, stress, life’s chaos.... it can waver!
I get it. I feel it. Deeply. But I’ve learnt how to give fewer f*cks and still show up strong.
Here’s how.......
Change the Narrative — and Yes, Fake It Till You Make It!
I know. Cringe. But also… true. You are what you surround yourself with, right? So if you’re constantly feeding yourself thoughts like “I’m too expensive” or “I’m not good enough”… That becomes your reality.
I used to whisper about my prices, over-explain every package, and apologise for existing.
One day, I thought “f*ck it” I had to start showing up like the bridal hair & makeup expert I knew I was deep down (even if I didn’t feel it yet!). I posted with conviction!....... Even if I cringed a bit and threw my phone across the room after hitting publish.......... you know what I mean!
But guess what happened? NOTHING!! The world didn’t end. No angry mob arrived.
Instead, people responded well to it, … they believed me. Because I finally started to believe in me!
Slowly but surely, my energy shifted. My brides trusted me more. I stood taller. Spoke with conviction.
Set boundaries. Acted like the pro I actually was all along.
So if you feel the need to explain, justify, discount, or soften your worth — stop. You’re not “expensive.” You’re valuable. Big difference.
Post the bloody thing — even if it’s not perfect.
Let me save you a decade of stress: perfection doesn’t convert. Connection does.
My polished, overly edited content never did half as well as my 6am BTS wedding voice notes or scrappy screenshots of feedback.
Now in my coaching world? I’ll share raw truths from client wins, mindset shifts mid-coffee, or a story about how I once cried mid-curl on wedding 6 of the week (because yes, burnout had me in a headlock).
And that’s the content people DM me about.
It’s the human stuff that resonates.
So post the photo. Post the messy video. Talk on stories like you would to your mate at brunch. Stop holding back because your table isn’t Pinterest-worthy.
JUST BLOODY POST IT!
TIP: Utilise ChatGPT — but don’t lose your own voice!
If writing content stresses you out, if you sit there rewriting a caption for 45 minutes, if your brain goes blank every time you try and explain what you do or how bloody brilliant you are…
Use ChatGPT. Seriously.
BUT .... and this is important .... write it like you’d say it first.
Don’t copy/paste some corporate-sounding nonsense and call it content. I want your real voice in there. The way you speak. The words you actually use with your clients.
Let AI refine it — not replace it.
This tool’s brilliant when you’re stuck on wording, stuck in your head, or just need a nudge in the right direction. It can tidy up your tone, structure your message, or help you say what you really mean!
But the magic......that’s YOU. Your stories. Your experiences. Your humour. Your fire.
So, use the tech. But let it get to know you. Feed it your voice, your energy, your truth.....
then let it help you hit “post” without the stress!
Honestly.... If this tool had existed back when I was still in the trenches, I'd have saved SO much time and mental energy!
Write it messy. Let AI neaten it up. Post the damn thing. Move on with your day!
Unfollow Anyone Who Makes You Feel Like Crap
Let’s call it what it is: COMPARISON IS A CREATIVE KILLER!
I used to follow all the big-name MUAs and educators who were constantly booked, travelling, winning awards, blah blah blah. And every time I saw a post, I’d spiral into a pit of
“I’m not doing enough." instead of inspiring me?
It paralysed me!
But it wasn’t them, it was me, putting their highlight reel above my own journey.
They weren’t the problem. My mindset was!
Now, If someone’s content sends me into a doom scroll of self-doubt, I mute. No drama. No hate. Just boundaries. I can come back when my mindset’s better, or not at all.
You can admire someone’s work without sacrificing your peace.
And remember, your bride isn’t stalking 50 MUAs. She’s looking at two or three. She’s not zooming in on your grid to check your presets match.
She just wants to trust you.
So give her that.
Build a Business That Feels Good for YOU
This one’s massive — and personal. When I was deep in bridal, I thought being booked out 24/7 = success.
I once did 6 weddings in one week — SIX!! — and by the last one I was curling hair through tears.......poor bride! Not because I hated my job (or though when it was that busy, I did start to resent getting up at 5:00am every bloody day!), but because I’d built a business that gave everything to everyone and nothing to me.
It didn’t feel good. I had zero space for myself. No time to breathe. No boundaries.
My IBS was at its worse & my anxiety.... off the charts!!!
Then something shifted. I decided I wanted to work smarter, not harder! I started choosing ease over hustle & ego! I dropped to 2 weddings a week. Took Sundays and Mondays off. And worked on other forms of income that would continue for me, even when I stopped.
I made more than when I was doing six weddings a week!
Now I use the same strategy, mindset & energy in my bridal business coaching! The dream artists I also attract, They’re my people. They’re ambitious, creative, sensitive & honest women — and building businesses that feel like them, not some recycled Pinterest version of “success.”
I don’t beg. I back myself. And it shows. They come because they trust my no-BS approach, my energy, and my real results. Not because I’ve sugar-coated anything!
Remember: Success is freedom. Not hustle.
You don’t have to:
Work every weekend.
Say yes to everyone.
Charge less to stay booked.
Be “liked” by every person online.
You just need to back yourself.
Own your magic. And let go of needing everyone to get it.
One of my clients stopped taking bookings from anyone who didn’t match her quirky, bold, alternative vibe — and now she has a calendar filled with her dream people.
Another cut her bookings in HALF and DOUBLED her income — because she finally charged what she was worth and stopped apologising for it.
You don’t have to say yes to every enquiry. You don’t have to drive 3 hours for a bride who gives you bad vibes. You don’t have to work like a robot to “prove” you’re successful.
You get to choose: Your dream clients. Your schedule. Your packages. Your price. Your peace.
Final Thoughts: Back Yourself. Always.
What changed for me?
I stopped caring if I posted “too much.”
I stopped undercharging out of guilt.
I stopped holding my breath every time someone said no.
And in that space — the space where I gave fewer f*cks — magic happened!
More aligned clients. More respect. More fun. More me.
So give yourself permission to own your worth, post the messy reel, raise your prices, say no, and take up space. Because when you drop the perfection, comparison, and people-pleasing........
YOU BECOME UNFUCKABLEWITH!
Ease the pressure. Back yourself. And most importantly....... enjoy what you’ve built!
You've bloody got this guys!
Claire, your bridal business coach! xx
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