The
Unfuckery
Lounge
For bridal hair & makeup artists who are done building a business that looks & feels like everyone else's.
You didn't start your own business to spend the next ten years looking sideways at what everyone else is doing.
Copying their prices.
Copying their packages.
Copying their content.
Copying their websites.
Following whatever Instagram strategy someone told you was “working right now.”
Trying to sound professional.
Trying not to put anyone off.
Trying to appeal to every bride.
Trying to do everything you're apparently supposed to do.
And somewhere amongst all of that...
you've completely lost sight of what makes YOUR business fucking brilliant.
The Unfuckery Lounge is where we change that.
I DON'T WANT TO HELP YOU BUILD 'ANOTHER' BRIDAL BUSINESS.
I want to help you build YOUR fucking business.
One that's recognisable.
Magnetic.
Profitable.
Sustainable.
Full of personality.... (whatever that is for you!)
Built around your actual life.
And exciting enough that you don't wake up in three years thinking:
“Fuck me. I've accidentally built myself a job I don't even like.”
Because your business doesn't need to look like the successful bridal artist you follow on Instagram.
It needs to make sense for:
your personality.
your strengths.
your values.
your quirks.
your lifestyle.
your ambitions.
your capacity.
your version of success.
Maybe that's 100 weddings a year and a massive team.
Maybe it's 30 beautifully paid weddings and Fridays off.
Maybe bridal is only one part of your personal brand.
Maybe you want to teach.
Create.
Speak.
Build a team.
Launch something.
Develop multiple income streams.
Become known for something bigger than “I do nice bridal makeup.”
GOOD.
That's the shit I want us to figure out.
BECAUSE YOU ARE ALLOWED TO WANT MORE THAN “FULLY BOOKED.”
This industry is fucking obsessed with it.
Fully booked. As if that's the ultimate proof you've made it.
But I don't automatically want you busier. I want you to understand what you're building.
How much money do you actually want to make?
How many weddings does that require?
What do you want your weeks to look like?
What do you want to be known for?
What kind of brides do you actually want?
What do you want your business to make possible OUTSIDE of your business?
Because 60 weddings isn't automatically more successful than 30.
10k followers aren't automatically more valuable than 1,000.
Being booked every Saturday isn't automatically a flex if you fucking hate your job by Autumn.
We're not building for appearances here.
We're building something that actually works...... for YOU!!!
I know what you're thinking...
" I don't want to join ANOTHER membership!"
This isn't ANOTHER membership! It's a one off LIFETIME payment!!!
It's then there whenever you need it. No monthly payment when you're not even using it, no renewal & no commitment (or though a commitment to yourself to show up is recommended if you wanna see change!)
"I'm too busy right now, but maybe later?"
There will never be a 'right time' to invest in you! That's exactly why I created something available for you for the ebbs & flows of life. If you're busy, you no longer need to feel guilty for not using something you're paying for, or feeling like your 'behind' after missing a couple of calls. This is here for you for a LIFETIME!
1 payment, lifetime support & library for you to pick up as & when you are 'ready' to make moves.
"I've spent so much money investing in coaching that just hasn't worked for me!"
I totally get it! And that is exactly why I kept it low ticket. It's a sneaky peak into what working with me would be like, without a high investment risk & commitment. This is how much belief I have in aligned unfuckery coaching. When you show up, it works, it empowers, it inspires & there's no molding or boxing in sight!
"What if I can't make the live calls?"
You don't have to. I save all our calls inside the community, so you never miss the information & mindset shifts happening inside! Some of our members actually listen like a podcast episode while their driving or on a train etc. This is for you! Use it as you wish :)
WE'RE GOING TO TALK ABOUT YOUR PERSONAL BRAND.
Because I think bridal hair & MUAs have spent FAR too long being told to market the service.
Pretty hair.
Pretty makeup.
Pretty bride.
Pretty venue.
Another transformation Reel.
Another “soft glam for the gorgeous Sophie 🤍” caption.
And then we wonder why everyone's business starts looking exactly the fucking same.
Your work matters. But YOU matter too.
Your eye.
Your opinions.
Your energy.
Your taste.
Your story.
Your standards.
Your approach.
The experience you create. The things you believe. The things you absolutely DON'T believe.
The way people feel around you. The life you're building.
That's where confidence, trust & magnetism comes from.
Not finding another trending audio.
So inside the Lounge, we're not just asking:
“How do I get more bookings?”
We're asking:
“Why the fuck should she want ME?”
And then we're going to make sure your business actually answers that question.
Meet your coach!
Hey! I'm Claire, founder of 'Aligned Unfuckery Coaching' and the 'Totally You' bridal team, with 8 industry awards, 167+ 5 star reviews & 15 years experience as a bridal hair & makeup artist. You could say, I know a thing or 2!
I'm not here to hand you a corporate playbook. I'm here to be your industry disrupter (cus it seriously needs a shake up!) , your permission slip, and your straight-talking hype woman & buddy with the strategies for building a business.....and a team....that actually works for YOU!
Helping you build a business & brand that empowers, celebrates & profits from your own individuality & lifestyle.
Not an industry narrative of copy/paste that creates invisible, undercharging & under appreciated artists!
What's in the lifetime access
Unfuckery lounge?
THE UNFUCKERY LIBRARY
Every module, workshop, training and resource I've created for the Lounge.
And everything I add in the future.
Personal branding.
Pricing.
Marketing.
Messaging.
Content.
Bookings.
Conversion.
Numbers.
Positioning.
Boundaries.
Confidence.
Sustainability.
Multiple income streams.
Whatever I think will genuinely help you build a better business.
It's yours.
GUEST EXPERTS
People who know things I don't.
Because contrary to what some business coaches on Instagram would have you believe, I am not personally an expert in every subject!
You'll get their sessions and the replays too.
TEMPLATES, IDEAS + SHIT TO NICK
Prompts.
Exercises.
Templates.
Content ideas.
Marketing ideas.
Things to try.
Things to question.
Things that'll probably make you go:
“Oh FFS Claire, now you've got me thinking.”
Good.
That's usually where the useful stuff starts.
THE LOUNGE ITSELF
Your forum.
Your place to ask questions.
Bounce ideas around.
Get another opinion.
Share what's working.
Ask what other artists are experiencing.
Get feedback.
Talk through something you're considering.
Celebrate your wins.
Or occasionally announce:
“WHAT THE ACTUAL FUCK IS HAPPENING WITH BOOKINGS?”
and have people who actually understand what you're talking about.
This is where you STOP performing
& start becoming!
This is a big one for me.
I want you to stop performing whatever version of “successful business owner” you think you're supposed to be.
Stop making content you hate because apparently you need to post it.
Stop writing captions that don't sound remotely like you.
Stop watering down your opinions so nobody disagrees.
Stop hiding behind pictures of brides because showing yourself feels uncomfortable.
Stop apologising for your prices.
Stop compromising your boundaries because you're scared they'll book someone else.
Stop trying to appeal to everyone.
Stop changing direction every time someone else's business looks busier than yours.
Stop looking outside your business for permission to run it.
I want you to understand it well enough that you can fucking BACK IT.