top of page

Building a team.... the unfuckery way!

Turning brides away? Might be time to build a team!

​

You're fully booked.

Enquiries are flying in.

Your calendar looks like a success!

​

And yet.....you're knackered. You're doing hair trials at 8am, replying to emails at 11pm, chasing invoices, managing your Instagram, and somehow still expected to be the calm, glowing, "living the dream" face of your brand.

​

You built this business for freedom. Instead, you're the only cog that keeps it turning. Take a day off and it all grinds to a halt. Go on holiday and you don't get paid.

​

You cannot scale a business you are single-handedly holding up. More bookings without more support just means more of you, stretched thinner.

 

That's not growth. That's a very polished form of burnout.

IMG_0144.JPG
claire-whitaker-brand-photos-89.jpeg

You don't need to do this alone!

​

Building a team isn't about losing control, watering down your brand, or becoming some corporate boss lady you don't recognise.

 

Done properly.....the aligned unfuckery way..... means building a team that reflects your standards, protects your time, and lets your business finally start paying you back in freedom, not just money.

​

That's exactly what this training is for.

Introducing: Build a team, the unfuckery way!


A honest framework, no BS mini-course on how to build a profitable and aligned team. The toolkit for anyone ready to stop doing it all alone.

No 12-module overwhelm. No "sign up to my £3k mastermind to find out more." Just the direct training and templates you actually need, at a cost less than a brides deposit!!

I know what you're thinking...

"But it's so much admin! How will I manage?"

Beaut, you're already doing the admin. Right now. For free. Unpaid, at 11pm, on your sofa, in your pyjamas.

 

Having a team doesn't create admin out of nowhere.... it builds you leverage. It means you're finally getting paid for that admin, instead of quietly absorbing it as an invisible, unpaid part of

"just running the business."

"Ah but what if someone fucks up... doesn't show up, or becomes ill?"

Firstly beaut, you can never guarantee that won't happen even to YOU. You get ill. Your car breaks down. Life happens. You are not immune to this just because you're solo.

Here's the funny thing though: if you have a team, you're actually MORE likely to get cover and support than if you're a one-woman show with zero backup plan. Right now, if you go down, the whole thing goes down with you. With a team? There's a safety net.

Plus, this is literally what we cover in the training. You vet properly, you choose the right artists for your team, and you cover exactly this scenario in your terms & conditions. It's not left to chance, it's built into the structure from day one.

"What if I hire someone and they're just... not as good as me?"

They probably won't do it exactly like you.....and that's not the goal. The goal is a team that meets YOUR standard, trained and briefed properly, working within the systems and boundaries you set. That's what the workbook and templates are for. Aligned doesn't mean identical, it means "held to the same standard, in their own way.

"I don't have time to build a team on top of everything else."

You don't need weeks. You need one training video, one workbook, and two templates that are already written for you. This isn't "go figure out contracts from scratch".... it's

"here's the shortcut I wish someone had handed me."

​

So.....what's the real cost of NOT doing this?

Same admin, unpaid.

Same risk, but zero backup.

Same ceiling on your income, forever, because there's only one of you.

TESTIMONIALS

Unfuckery team builders

"I was at a point in my career that I wanted to step back a bit myself from working 100s of weddings, I had a daughter, knew I wanted another and wanted to be a present mum. I was turning away sooo much business it made me sick, leaving money on the table bothers me. 

So I knew the next step for me was to build a team.

 

I had worked briefly for some teams while building my education business and knew what I liked and didn’t like from the experience and structure of each but I didn’t know how to actually put the practical steps into place to build.

​

I had a 121 with Claire and she explained everything, it was so clear and easy and I was able to put the steps in place immediately (I work fast) to start recruiting and marketing my team!! 

​

I’ve asked Claire for her advice along the way and recently had a further 121 with her to discuss my personal and team branding which I have also been implementing.

​

My team has gained success quickly- I have been able to get everyone of my artists work, booked in 50 brides at least to our books and grow our social media following in a very short space of time (it’s been 18 months since launch) 

​

I attribute a lot of that success to Claire’s support and guidance, she just is a fountain of knowledge I will always value by my side xx

- Sabrina Duparcq x

"Claire was a fantastic coach who guided me to start a wedding hair and makeup team when I didn’t have the confidence to do it myself. 

​

She provided me with the framework to get things in place, helped me brainstorm how I would market the team and has been there throughout as a point of contact I can reach out to when I have any questions! 

​

Claire has coached me through many aspects of my career, and coaching me to start my own team was one of the best things for my business!"

- Katie Gale x

Meet your coach!

Hey! I'm Claire, founder of 'Aligned Unfuckery Coaching' and the 'Totally You' bridal team, with 8 industry awards, 167+ 5 star reviews & 15 years experience as a bridal hair & makeup artist. You could say, I know a thing or 2!

 

I'm not here to hand you a corporate playbook. I'm here to be your industry disrupter (cus it seriously needs a shake up!) , your permission slip, and your straight-talking hype woman & buddy with the strategies for building a business.....and a team....that actually works for YOU!

 

Helping you build a business & brand that empowers, celebrates & profits from your own individuality & lifestyle.

 

Not an industry narrative of copy/paste that creates invisible, undercharging & under appreciated artists!

IMG_0131.JPG

What's in the course?


🎥 The Full Training
A Loom-recorded walkthrough of exactly how to build a profitable, aligned team — the mindset shifts, how to structure your team so it reflects YOU, and how to delegate without becoming a control freak or a doormat.

📓 The Build Your Team Workbook
Your practical, no-fluff companion to the training. Map out your roles, spot your gaps, and walk away with an actual plan — not just inspiration that fizzles out by Friday.

📄 Terms & Conditions Template
Because "we're all mates here" is not a business strategy. This protects you, sets crystal clear expectations, and stops scope creep before it even starts.

📝 Proposal Template
A ready-to-adapt template for bringing new team members or subcontractors on board — looking professional, aligned, and like the boss you already are.
Total value if you had to figure all this out yourself: countless hours, a few painful lessons, and probably one strongly worded email you wish you hadn't sent.

Your price today: £49.

You might be more 'ready'
for this than you think!!




This is for you if:
 

  • You're fully booked and turning away enquiries because there's simply one of you

  • The thought of hiring makes your stomach flip because you don't know where to start

  • You've been burned before, or you're scared of getting it wrong

  • You want a team that reflects YOUR standards, not a diluted version of your brand

  • You're ready to build a business that gives you freedom — not one that owns you

  • You're a small, female-founded business (bridal hair & makeup or beyond) ready to stop doing everything solo
     

This is not for you if you're looking for a generic, 'build a £20k month team in just one week' promise from someone making thousands at your expense. 

bottom of page