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My
Story
Unfuckery
I've had a wild ride!
At 24 I was doing 60 weddings a year and earning £24k.
At 36 I was doing 30 weddings a year and earning £60k.
Half the weddings. Double the money. Wild, right?
Here's what happened......
I was here, there & everywhere!
I wasn't bad at what I did. In fact I'm gunna blow my own trumpet & say that I was extremely talented... AND passionate about it!
I just said yes to absolutely everyone. Any bride, any style, any budget......classic "just starting out" energy. It paid the bills. But it wasn't quite the thing yet, you know?
I'd spent years doing what I thought I was supposed to do. Watching what everyone else was posting. Copying the aesthetic. Chasing the features & awards. Showing up in all the places, doing all the things, saying yes when I meant no....all in the name of "being successful."
And honestly? It was f*cking exhausting me into the ground.
The worst part wasn't the burnout. It was that I'd completely lost the plot on who I actually was. My story, my why, the whole reason I got into this in the first place.... gone.
Buried under a pile of other people's strategies and someone else's version of what "success" looked like.
I wasn't attracting the brides I wanted. I wasn't building something I was proud of. I was just... keeping up. And barely.
Then came the "busy" hamster wheel ....
Slowly I started getting clearer on who I actually wanted to work with. The styles that genuinely lit me up. The version of me I wanted to put out there.
So I stopped showing everything I could do and just started showing what I wanted to do.
Sounds simple. Kind of changed everything.
I built a team too.....a really bloody good one. We were smashing it. I was on £7k months, back to back weddings, the whole thing.
For a while it felt amazing. I felt unstoppable.
But underneath all of it... I was knackered. Like properly drained.
And despite the big months, I was still earning way less than what I was actually worth.
More weddings just meant more of my time & energy to keep up with the £7k months! It wasn't sustainable.
Then it clicked....
Then lockdown happened and everything just... stopped.
When weddings started coming back.... smaller, slower, just me and my bride.....something clicked. This is what I actually want.
Not the chaos. Not the volume.
This. The calm, intentional version of it.
So coming out of lockdown, while a lot of people were terrified to put their prices up... I more than doubled mine.
Overhauled my website. Rebranded. Repositioned the whole thing to match who I actually was, not who I'd been five years earlier.
Did I get fewer enquiries? Yep.
Did I care? Not even a little bit.
Because the ones who did get in touch? They were exactly my people. They got me completely. The kind of clients that make you remember why the f*ck you do this.
30 weddings a year. Brides only. £60k.
Same industry. Same me. Just a completely different approach.
My super power??
Finding your super power & monetising it!
Once things shifted, people started noticing and asking questions. Quietly at first, then basically all the time. And it felt like the most natural thing in the world to start helping other artists figure out their own version of it.
Not because I had some magic formula.
Just because I'd genuinely been exactly where they were sitting.
That's really how Aligned Unfuckery came to life.And honestly.... the timing couldn't be better!
The industry is changing. People are so done with the polished, filtered, AI-perfect version of everything.....they want real.
They want the actual human behind the work. The personality, the quirks, the "this is genuinely me" energy.
That's your superpower.
Helping you find it and run with it? That's mine.
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The personal guff...
My Loves
I'm a typical millenial.... 90's references are regular!
I love the natural world & plants…. I have too many to mention!
Walks in nature, happiest when im surrounded by trees & mountains….. I've hiked mt Snowdon 3 times!!
Big animal lover… I’m more likely to be doting over someone’s pet then their newborn baby!
Music & live gigs give me life!!! I won’t be working, driving or even showering without some music playing!
Dermot kennedy…. I’m covered in his lyrics. Which brings me on to my next love……. Tattoos, have a few but always adding more, telling the story of my life as I go!
Big fashion lover too, love a slightly edgy look, indie & quirky or 3 patterns at once………. but no delicate dresses or frilly florals will be found on me!
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Humble brags..
I have been nominated for & won 8 awards in the wedding industry
(not that brides really cared! lol)
I get to do so much of the things I love & still earn a really comfortable income through diversifying my income streams.
I’ve gone viral on social media & pinterest through powerful messaging.
I have an amazing, award winning team of 20 to carry on the reputation & premium service of ‘Totally You’….. I couldn’t imagine a life without these girls now! 😊
As a bridal hair & makeup artist I was able to charge high end prices & work on brides only while catering to the whole bridal party with my team
I've helped 60+ women achieve the same humble brags!
My values
I've always been driven by love & passion….. feeling fulfilled in everything I do.
If it doesn’t bring me joy, I cant work for it. I have to do something I love and I don’t chase the money.
(I think the more you love your mission & vision, the more money comes your way anyway!)
I really value friendship, family & community, but I also enjoy solitude. I have a real sensitive side that needs reflection, intuitive self development & energy grounding.
I also can’t do anything that isn’t honest with clear, open communication! - I'm a terrible liar anyway with the worse poker face!
I live with a curiosity & energy for life & all creation!
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When you're ready to go fully in....
Your unfuckery hour
This is not just a business strategy call.
This is where strategy meets depth & alignment.
A clear the fog, call out the BS, and rebuild from the ground up kind of hour.
Unpacking your business, your brand, and the stuff you’ve been ignoring because you’re too busy holding it all together.
Monthly mentorship
You’re overthinking every move, watching everyone else online & questioning yourself
Undercharging and quietly resenting it
Posting content & immediately second guessing it. & let’s be honest…a one-off reset is powerful.
But sometimes what you really need is longer-term support while you step into the next version of yourself. This is where we stop the spiralling, rebuild your confidence properly & create a business that feels aligned, steady and powerful.
Pop me in your ear holes....
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