how to stand out as a bridal hair & makeup artist in 2025
- Claire
- Aug 11
- 4 min read
(Without Burning Out!)
Let’s be honest, the bridal beauty industry isn’t just busy in 2025….. it’s absolutely flooded.
Thousands of hair and makeup artists are fighting for attention online.
New trends.
New tools.
New pressure to keep up.
And while everyone else is obsessing over the next product launch or whether their feed looks “aesthetic” enough…
The artists who are actually booked out with dream clients & charging premium rates with ease? They’re doing one thing better than the rest:
They’ve built an authentic brand that actually stands out.
They are out there with a plan, doing their thing with passion, consistency & most of all authenticity! Ignoring the noise, the pressures, rejection & the comparison & never giving up or moulding in.
Because being good at hair and makeup.....that’s not enough anymore.
Your skills are important, yes. Your portfolio matters. But in this crowded market, your work alone won’t carry your business.
If you want to grow a bridal biz that feels aligned and profitable, where clients are excited to book you, not ghosting your DMs, you need more than talent.
You need clarity, confidence, and connection.
Here’s how to create that….
Get Real About Your Style
What makes your artistry different?
What kind of looks do you love creating most?
If your Instagram is full of soft glam because “that’s what sells” but deep down you crave doing editorial, modern, grungy, or bold beauty…👉 Then your brand isn’t telling the truth.
And that’s exactly why you’re attracting the wrong clients (or no clients at all).
Owning your style is the first step to standing out.
Not everyone will love it.....and that’s good. Because the ones who do? They’ll be obsessed.
2. Ditch the ‘Professional Robot’ Vibes#
Let’s be honest—no bride ever said, “I booked her because her website read like a corporate brochure.”
Your clients don’t want a robot. They want a real human.
The experience. The energy. The feeling they get around you.
If your captions sound stiff or your about page reads like every other artist's bio, it’s time to rip that up and write like you talk.
Let your personality shine. Whether you’re warm and gentle, dry and sarcastic, or bubbly and chaotic, bring you to the front.
That’s what makes you memorable.
That’s what has made my clients successful & fulfilled in their business.
3. Stop Hiding Behind Your Work
Yes, your portfolio is stunning.
Yes, your styling is polished.
But if you’re not showing your face, your process, or your passion...... clients will scroll right past you.
People book people.
If you want clients to connect with your brand, they need to connect with you first.
Post a BTS video of you in action
Share what inspires you
Talk on camera like you would to a friend
No more hiding.
You’re the magic.
Let them see it.
4. Be Bold About Who You’re For (and Who You’re Not)
Trying to appeal to everyone is the fastest way to disappear into the crowd.
You don’t need 100 clients. You need the right ones.
That means getting specific:
What kind of brides do you LOVE working with?
Who’s not the right fit?
Whether it’s the relaxed bride who wants calm energy on the morning-of, or the minimal bride who wants a chic look…..you’ll only attract her if she sees herself in your brand.
Be clear. Be confident. Be magnetic.
5. Create a Brand, Not Just a Service
We are 100% living in the personal branding era…..and I’m here for it.
People aren’t just booking makeup or hair. They’re booking an experience.
💎 The way you make them feel
💎 The transformation you help them step into
💎 The calm, confident, empowered energy you bring
💎 The entire vibe of your business....from first email to final touch-up
So your brand? It should tell that story.
✨ Your tone of voice
✨ Your visuals
✨ Your emails, consultations, trial day setup
✨ The way you wrap up the wedding day
Everything should feel aligned, intentional, and so very you.
Bottom Line....
If you're tired of blending in… then stop trying to fit in.
The bridal artists who are thriving in 2025? They’re not the loudest, quirkiest, or most “perfect” ones.
They’re the ones who know exactly who they are, built strong boundaries, lead with passion & confidence in what they do, stayed in their lane and have built a brand around it all!
So here’s your reminder:
You can be booked by being YOU. You can stand out without shouting. You can build a business that feels as good as it looks
Ready to build a brand that actually gets you booked?
Inside my new community – The Pocket Coach – you’ll learn how to build, grow, and elevate your bridal business from the ground up.
We’ll deep-dive into:
✨Your vibe and energy as an artist
✨ Your ideal bride and how to attract her with ease
✨ Your signature style & niche so you stand out effortlessly
✨ Your USP and how to own it confidently
✨ How to speak to your brides so they feel instantly connected
✨ Marketing that works even while you sleep
This isn’t like any other coaching program where you’re just another number, fighting for a five-minute Zoom slot..... & can't even speak to your coach!
This is individual, tailored coaching for each member of a small, close-knit community.
It’s about making sure you feel heard, seen, and empowered to show up authentically, not just churned out as another ‘copy-paste’ artist following someone else’s blueprint.
This is about creating a strong, visible AF brand that works for you..... even when you choose to slow down.
No more burnout.
No more guesswork.
Just a business that feels aligned, authentic, and in demand.
📩 Come join us in The Pocket Coach and start building the bridal business you’ve been dreaming of.
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